Explore British fashion brands and international clothing alternatives to American apparel companies. Find British designers, traditional clothing makers, and international fashion brands available in the UK that offer style and quality alternatives.
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
|---|---|---|---|---|---|---|
Athletic Wear
Nike
Oregon, USA
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Premium Athletic Wear
Sunspel
Long Eaton, UK
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Founded in 1860, Sunspel crafts luxury sportswear using the finest materials. Their activewear combines British craftsmanship with contemporary design, offering superior comfort and durability with a distinctive British aesthetic. | £75 - £195 | Visit Website | |
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Everyday Activewear
Marks & Spencer
London, UK
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M&S offers high-quality, affordable activewear that delivers on performance and style. Their Goodmove range features innovative fabrics with moisture-wicking and quick-dry technology, providing excellent value without compromising on quality or functionality. | £15 - £65 | Visit Website |
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
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Denim Jeans
Levi's
San Francisco, USA
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Premium Denim
Hiut Denim
Cardigan, Wales
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Hiut Denim revived the denim industry in Cardigan, Wales, employing master craftspeople with decades of experience. Each pair is handcrafted using premium selvedge denim, combining traditional techniques with modern fits. Their "No Wash Club" encourages sustainable wear practices. | £145 - £250 | Visit Website |
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
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Preppy Classics
Ralph Lauren
New York, USA
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British Classic Menswear
Hackett London
London, UK
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Hackett London epitomizes British elegance with its refined menswear collection. Founded by Jeremy Hackett, the brand offers quintessentially British tailoring, polo shirts, and casual wear with impeccable attention to detail and quality materials. Their signature style blends traditional British heritage with contemporary design. | £95 - £695 | Visit Website | |
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Country Casuals
Joules
Market Harborough, UK
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Joules creates colorful, high-quality British country-inspired clothing with distinctive prints and attention to detail. Founded in Leicestershire, their collections feature practical yet stylish pieces perfect for the British lifestyle, from vibrant polo shirts to waterproof jackets, all at reasonable prices. | £30 - £150 | Visit Website |
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
|---|---|---|---|---|---|---|
Designer Basics
Calvin Klein
New York, USA
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Luxury Basics
Sunspel
Long Eaton, UK
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Sunspel has been crafting luxury underwear and basics since 1860. Their minimalist aesthetic and exceptional quality make them the perfect British alternative to Calvin Klein. Using the finest long-staple cottons and precise manufacturing techniques, Sunspel's t-shirts and underwear offer superior comfort with understated elegance. | £40 - £150 | Visit Website | |
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Contemporary Basics
Boden
London, UK
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Boden offers high-quality, colorful British basics with personality. Their underwear and casual collections feature premium fabrics and playful British design elements at accessible price points. Known for their excellent craftsmanship and reliable quality, Boden provides everyday essentials with a distinctly British character. | £15 - £75 | Visit Website |
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
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American Prep
Tommy Hilfiger
New York, USA
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Heritage Sportswear
Kent & Curwen
London, UK
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Kent & Curwen blends British sporting heritage with contemporary style. Established in 1926, this quintessentially British brand combines classic cricket-inspired details with modern silhouettes. Their collections feature distinctive emblems and quality craftsmanship, offering a sophisticated British alternative to Tommy Hilfiger's preppy style. | £95 - £395 | Visit Website | |
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British University Style
Jack Wills
Devon, UK
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Jack Wills offers British university-inspired casual wear with a focus on quality and heritage details. Their collections feature classic hoodies, oxford shirts, and casual basics with distinctive British styling. Founded in Devon, the brand combines traditional fabrics with contemporary designs at competitive prices. | £30 - £120 | Visit Website |
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
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Casual Basics
Gap
San Francisco, USA
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Country Casuals
Barbour
South Shields, UK
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Barbour has been crafting quintessentially British outdoor clothing since 1894. Famous for their waxed jackets, the family-owned company offers durable, practical clothing with timeless appeal. Their collections blend countryside heritage with contemporary styling, creating versatile pieces that improve with age. | £80 - £350 | Visit Website | |
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Lifestyle Casuals
FatFace
Hampshire, UK
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FatFace creates high-quality, relaxed British casual wear inspired by an active outdoor lifestyle. Founded by two friends in the French Alps, this UK-based brand offers comfortable, durable clothing with a distinctly British aesthetic. Their collections feature natural fabrics and thoughtful designs at reasonable prices. | £25 - £120 | Visit Website |
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