Find Indian and international cosmetic brands as alternatives to American beauty products. Our guide features Indian beauty companies, natural skincare brands, and international cosmetics available in India that offer quality alternatives for all beauty needs.

Cosmetics

USA to India Cosmetics Comparison Tables
Original Product Swap For Local Alternative Description Price Range (INR) Rating Website
MAC Studio Fix Fluid Foundation

Studio Fix Fluid Foundation
MAC Cosmetics
USA

Swap For Kay Beauty HD Liquid Foundation

HD Liquid Foundation
Kay Beauty
India

Premium liquid foundation with buildable coverage and long-lasting formula. Contains natural ingredients suitable for Indian skin tones. ₹1,200 - ₹1,600 ★★★★☆ Visit Site
Swap For Faces Canada Ultra Matte Foundation

Ultra Matte Foundation
Faces Canada
India

Affordable foundation with good coverage and a matte finish, perfect for daily wear. Specially formulated for Indian weather conditions and skin concerns. ₹500 - ₹700 ★★★★☆ Visit Site
Original Product Swap For Local Alternative Description Price Range (INR) Rating Website
Kylie Cosmetics Matte Liquid Lipstick

Matte Liquid Lipstick
Kylie Cosmetics
USA

Swap For Sugar Smudge Me Not Liquid Lipstick

Smudge Me Not Liquid Lipstick
SUGAR Cosmetics
India

Highly pigmented, transfer-proof liquid lipstick that stays all day. Formulated with natural ingredients and available in shades specially curated for Indian skin tones. ₹800 - ₹1,100 ★★★★★ Visit Site
Swap For Plum Matte In Heaven Lipstick

Matte In Heaven Lipstick
Plum Goodness
India

Creamy matte lipstick that is vegan and cruelty-free. Enriched with vitamin E and shea butter for nourishment, offering excellent value for money. ₹400 - ₹650 ★★★★☆ Visit Site
Original Product Swap For Local Alternative Description Price Range (INR) Rating Website
Benefit They're Real! Mascara

They're Real! Mascara
Benefit Cosmetics
USA

Swap For Forest Essentials Mascara

Rasa Mascara
Forest Essentials
India

Luxury ayurvedic mascara made with natural ingredients like almond oil and honey. Lengthens and defines lashes without clumping or smudging. ₹1,500 - ₹1,800 ★★★★☆ Visit Site
Swap For Blue Heaven Walk Free Mascara

Walk Free Mascara
Blue Heaven
India

Cost-effective mascara that delivers impressive volume and length. Water-resistant formula suitable for daily wear with easy application. ₹150 - ₹250 ★★★★☆ Visit Site
Original Product Swap For Local Alternative Description Price Range (INR) Rating Website
Smashbox Photo Finish Primer

Photo Finish Primer
Smashbox
USA

Swap For Daughter Earth Silk Primer

Silk Primer
Daughter Earth
India

Premium, clean beauty primer with natural silk extracts. Creates a smooth base for makeup while nourishing skin with plant-based ingredients. ₹1,600 - ₹2,000 ★★★★★ Visit Site
Swap For Ruby's Organics Primer

Skin Prep Primer
Ruby's Organics
India

Organic, clean beauty primer that's gentle on sensitive skin. Provides excellent base for makeup with added skin benefits at a reasonable price point. ₹700 - ₹900 ★★★★☆ Visit Site
Original Product Swap For Local Alternative Description Price Range (INR) Rating Website
Urban Decay Naked Palette

Naked Eyeshadow Palette
Urban Decay
USA

Swap For Kiro Beauty Eyeshadow Palette

Clean Beauty Eyeshadow Palette
Kiro Beauty
India

Luxurious, highly pigmented eyeshadow palette made with clean ingredients. Features versatile shades that complement Indian skin tones beautifully. ₹1,800 - ₹2,200 ★★★★☆ Visit Site
Swap For Mars Eyeshadow Palette

9-Color Eyeshadow Palette
Mars Cosmetics
India

Cost-effective eyeshadow palette with impressive color payoff. Offers a mix of matte and shimmer finishes with minimal fallout, making it excellent value for money. ₹350 - ₹550 ★★★★☆ Visit Site
Original Product Swap For Local Alternative Description Price Range (INR) Rating Website
Drunk Elephant Vitamin C Serum

C-Firma Vitamin C Serum
Drunk Elephant
USA

Swap For Juicy Chemistry Vitamin C Serum

Vitamin C Brightening Serum
Juicy Chemistry
India

Premium organic vitamin C serum with potent antioxidants. Made with natural ingredients that brighten skin and reduce hyperpigmentation without harsh chemicals. ₹1,500 - ₹1,900 ★★★★★ Visit Site
Swap For Earth Rhythm Vitamin C Serum

Vitamin C & Ferulic Acid Serum
Earth Rhythm
India

Well-formulated vitamin C serum with stable ingredients at a reasonable price point. Effectively addresses dark spots and uneven skin tone with consistent use. ₹600 - ₹850 ★★★★☆ Visit Site
Original Product Swap For Local Alternative Description Price Range (INR) Rating Website
Urban Decay All Nighter Setting Spray

All Nighter Setting Spray
Urban Decay
USA

Swap For FAE Beauty Setting Mist

Stay Put Setting Mist
FAE Beauty
India

Premium, hydrating setting spray with long-lasting power. Formulated with skin-loving ingredients suited for the Indian climate to keep makeup fresh all day. ₹1,200 - ₹1,500 ★★★★☆ Visit Site
Swap For Cuffs n Lashes Setting Spray

Makeup Fixer Spray
Cuffs n Lashes
India

Cost-effective setting spray that offers impressive longevity. Lightweight formula that's perfect for daily wear and controls oil throughout the day. ₹450 - ₹600 ★★★★☆ Visit Site

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