Find East Asian and international cosmetic brands as alternatives to American beauty products. Our guide features East Asian beauty companies, natural skincare brands, and international cosmetics available in East Asia that offer quality alternatives for all beauty needs.
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
|---|---|---|---|---|---|---|
Gentle Skin Cleanser
Cetaphil
USA
|
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Gokujyun Hyaluronic Acid Cleansing Foam
Hada Labo
Japan
|
Gentle foaming cleanser with hyaluronic acid that cleanses without stripping skin's natural moisture. pH balanced and free from harsh ingredients. | $12-16 | Visit Website | |
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Low pH Good Morning Gel Cleanser
COSRX
South Korea
|
Gentle, low pH cleanser with natural BHA to remove impurities without irritation. Contains tea tree oil and natural ingredients for mild exfoliation. | $8-12 | Visit Website |
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
|---|---|---|---|---|---|---|
Moisturizing Cream
CeraVe
USA
|
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Snail Bee High Content Steam Cream
Benton
South Korea
|
Rich moisturizer with snail secretion filtrate and bee venom to hydrate, repair, and soothe skin. Helps with uneven texture, fine lines, and redness. | $15-20 | Visit Website | |
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Ceramide Ato Concentrate Cream
Illiyoon
South Korea
|
Ceramide-rich moisturizer that strengthens skin barrier and provides long-lasting hydration. Great for sensitive, dry, or compromised skin. | $10-15 | Visit Website |
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
|---|---|---|---|---|---|---|
Ultra Sheer Dry-Touch Sunscreen
Neutrogena
USA
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Perfect UV Sunscreen Skincare Milk
Anessa
Japan
|
Waterproof, sweat-resistant sunscreen with SPF 50+ PA++++ that strengthens with water/sweat. Contains hyaluronic acid and antioxidants for skin benefits. | $28-35 | Visit Website | |
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All-Around Safe Block Essence Sun SPF45/PA+++
Missha
South Korea
|
Lightweight sun essence with high protection that feels like a moisturizer. Contains plant extracts and provides hydration without white cast. | $12-16 | Visit Website |
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
|---|---|---|---|---|---|---|
Indian Healing Clay
Aztec Secret
USA
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Facial Treatment Mask
SK-II
Japan
|
Luxury sheet mask soaked in PITERA™, a naturally derived ingredient that promotes skin renewal. Improves texture, radiance, and firmness in one application. | $15-20 per mask | Visit Website | |
| Swap For |
N.M.F Intensive Hydrating Mask
Mediheal
South Korea
|
Hydrating sheet mask with Natural Moisturizing Factors that restore skin's water balance. Deeply moisturizes without feeling heavy or sticky. | $2-3 per mask | Visit Website |
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
|---|---|---|---|---|---|---|
Double Wear Stay-in-Place Foundation
Estée Lauder
USA
|
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Air Cushion
IOPE
South Korea
|
Premium cushion foundation with buildable coverage, SPF50+ protection, and a natural finish. Contains skin-caring ingredients and provides long-lasting wear without feeling heavy. | $35-45 | Visit Website | |
| Swap For |
M Perfect Cover BB Cream
Missha
South Korea
|
Multi-functional BB cream with SPF42 PA+++ that provides coverage, hydration, and sun protection. Contains botanical extracts and improves skin over time. | $12-18 | Visit Website |
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
|---|---|---|---|---|---|---|
Matte Lipstick
MAC
USA
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Velvet Lust Lipstick
Three Cosmetics
Japan
|
Luxurious lipstick with organic ingredients that delivers rich color and a velvet finish. Contains botanical oils that nourish lips while providing comfortable wear. | $30-38 | Visit Website | |
| Swap For |
Ink Velvet
Peripera
South Korea
|
Long-lasting, highly pigmented lip tint with a velvet finish. Lightweight formula that doesn't transfer easily and fades into a natural stain. | $7-10 | Visit Website |
| Original Product | Local Alternative | Description | Price Range | Rating | Website | |
|---|---|---|---|---|---|---|
Naked Palette
Urban Decay
USA
|
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Designing Color Eyes
Suqqu
Japan
|
Luxurious eyeshadow quad with finely-milled powders that blend seamlessly. Features sophisticated color combinations for elegant, dimensional eye looks. | $45-60 | Visit Website | |
| Swap For |
Play Color Eyes Palette
Etude House
South Korea
|
Versatile eyeshadow palette with a mix of matte and shimmer shades in coordinated color stories. Smooth texture, good pigmentation, and excellent value for money. | $15-22 | Visit Website |
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