Find European and international cosmetic brands as alternatives to American beauty products. Our guide features European beauty companies, natural skincare brands, and international cosmetics available in Europe that offer quality alternatives for all beauty needs.
| Original Product | Swap For | Local Alternative | Description | Price Range (EUR) | Rating | Website |
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Original Product:
Double Wear Foundation Estée Lauder (USA) |
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Local Alternative:
Teint Idole Ultra Wear Foundation Lancôme (France) |
Description:
Premium long-lasting foundation that offers similar full coverage with 24-hour wear. Oil-free formula suitable for all skin types with wide shade range. |
Price Range:
€40-45 |
Rating:
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Website:
lancome.eu
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Local Alternative:
Blur Foundation Lumene (Finland) |
Description:
Cost-effective medium-coverage foundation with natural finish. Enriched with Arctic spring water and Nordic ingredients. Excellent value foundation that blurs imperfections. |
Price Range:
€16-20 |
Rating:
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Website:
lumene.com
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| Original Product | Swap For | Local Alternative | Description | Price Range (EUR) | Rating | Website |
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Original Product:
Great Lash Mascara Maybelline (USA) |
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Local Alternative:
Le Volume De Chanel Mascara Chanel (France) |
Description:
Luxury mascara with innovative brush design for dramatic volume. Creates instant volume and length with intense black pigment. |
Price Range:
€32-36 |
Rating:
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Website:
chanel.com
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Local Alternative:
Lash Princess False Lash Effect Mascara Essence (Germany) |
Description:
Affordable mascara with exceptional volume and length. The conic fiber brush separates lashes while providing dramatic results. Exceptional value for money. |
Price Range:
€3-5 |
Rating:
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Website:
essence.eu
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| Original Product | Swap For | Local Alternative | Description | Price Range (EUR) | Rating | Website |
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Original Product:
Ruby Woo Lipstick MAC Cosmetics (USA) |
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Local Alternative:
Rouge Pur Couture The Slim Matte Lipstick Yves Saint Laurent (France) |
Description:
Luxurious matte lipstick with high-intensity color and long-lasting wear. The square-tipped bullet allows for precise application and sculpting definition. |
Price Range:
€35-40 |
Rating:
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Website:
ysl.com
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Local Alternative:
Velvet Passion Matte Lipstick Kiko Milano (Italy) |
Description:
Value-priced matte lipstick with comfort-wear formula. Rich pigmentation and smooth application with vitamin E to keep lips soft. Excellent color payoff at an accessible price point. |
Price Range:
€10-13 |
Rating:
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Website:
kikocosmetics.com
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| Original Product | Swap For | Local Alternative | Description | Price Range (EUR) | Rating | Website |
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Original Product:
Dramatically Different Moisturizing Lotion+ Clinique (USA) |
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Local Alternative:
Aquasource Gel Biotherm (France) |
Description:
Premium hydrating gel moisturizer with Life Plankton™ and mannose. Provides 48-hour continuous hydration with a lightweight, refreshing texture. |
Price Range:
€35-40 |
Rating:
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Website:
biotherm.com
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Local Alternative:
Soft Refreshingly Soft Moisturizing Cream Nivea (Germany) |
Description:
Cost-effective all-purpose moisturizer with vitamin E and jojoba oil. Quickly absorbed and non-greasy formula suitable for face and body. Delivers reliable hydration at an excellent price point. |
Price Range:
€5-8 |
Rating:
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Website:
nivea.eu
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| Original Product | Swap For | Local Alternative | Description | Price Range (EUR) | Rating | Website |
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Original Product:
C-Firma Vitamin C Serum Drunk Elephant (USA) |
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Local Alternative:
Pure Vitamin C10 Serum La Roche-Posay (France) |
Description:
Dermatologically-tested vitamin C serum with 10% pure vitamin C, salicylic acid, and neurosensine. Brightens complexion, reduces fine lines, and improves skin texture. |
Price Range:
€38-42 |
Rating:
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Website:
laroche-posay.eu
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Local Alternative:
Vinoperfect Radiance Serum Caudalie (France) |
Description:
Value-priced brightening serum featuring Viniferine, a natural alternative to vitamin C. Corrects dark spots and boosts radiance with olive squalane for hydration. Effective formula at a more accessible price. |
Price Range:
€25-30 |
Rating:
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Website:
caudalie.com
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| Original Product | Swap For | Local Alternative | Description | Price Range (EUR) | Rating | Website |
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Original Product:
Brow Wiz Anastasia Beverly Hills (USA) |
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Local Alternative:
Brow Lift Charlotte Tilbury (UK) |
Description:
Premium 3-in-1 eyebrow pencil with fine tip, filling brush, and highlight. Creates defined, structured brows with natural-looking results and long-lasting wear. |
Price Range:
€25-30 |
Rating:
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Website:
charlottetilbury.com
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Local Alternative:
Eye Brow Designer Art Deco (Germany) |
Description:
Cost-effective precision brow pencil with integrated brush. Waterproof formula with plant waxes for natural definition. Delivers professional-looking results at an excellent value. |
Price Range:
€8-12 |
Rating:
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Website:
artdeco.com
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| Original Product | Swap For | Local Alternative | Description | Price Range (EUR) | Rating | Website |
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Original Product:
Translucent Loose Setting Powder Laura Mercier (USA) |
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Local Alternative:
 Météorites Pearls
Guerlain (France) |
Description:
Luxury illuminating powder pearls that create a radiant finish. The iconic formula combines 6 shades to correct, even out and light up the complexion with a subtle shimmer. |
Price Range:
€50-60 |
Rating:
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Website:
guerlain.com
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Local Alternative:
HD Loose Translucent Powder Catrice (Germany) |
Description:
Affordable translucent setting powder with silky-fine texture. Creates a soft-focus effect while controlling shine. High-performance formula at an excellent value price point. |
Price Range:
€5-7 |
Rating:
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Website:
catrice.eu
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