Find British and international cosmetic brands as alternatives to American beauty products. Our guide features British beauty companies, natural skincare brands, and international cosmetics available in the UK that offer quality alternatives for all beauty needs.
| Original Product | Swap For | Local Alternative | Description | Price Range | Rating | Website |
|---|---|---|---|---|---|---|
Double Wear Stay-in-Place Foundation Estée Lauder USA |
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Airbrush Flawless Foundation Charlotte Tilbury UK |
Lightweight yet high-coverage foundation with a velvety matte finish. Long-wearing formula ideal for all skin types, particularly combination to oily skin. | £34-£36 |
★★★★★
|
Charlotte Tilbury |
| Swap For |
Stay Perfect Foundation No7 (Boots) UK |
Medium-to-full coverage foundation with excellent staying power. Transfer-resistant formula that maintains a fresh look throughout the day. Excellent value for its performance. | £14.95-£17 |
★★★★☆
|
Boots |
| Original Product | Swap For | Local Alternative | Description | Price Range | Rating | Website |
|---|---|---|---|---|---|---|
Sky High Mascara Maybelline USA |
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Black Magic Mascara Eyeko UK |
Award-winning curling and volumizing mascara with innovative brush design for dramatic lashes. Contains keratin and shea butter to condition lashes. | £19-£24 |
★★★★★
|
Eyeko |
| Swap For |
Feature Length Mascara Barry M UK |
Lengthening mascara with a precision brush for defined, separated lashes. Vegan and cruelty-free formula at a cost-effective price point. | £4.95-£7 |
★★★★☆
|
Barry M |
| Original Product | Swap For | Local Alternative | Description | Price Range | Rating | Website |
|---|---|---|---|---|---|---|
Ruby Woo Lipstick MAC Cosmetics USA |
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Matte Lipstick (Box) Illamasqua UK |
Richly pigmented matte lipstick with excellent color payoff and long-wearing formula. Highly versatile shade range from classic reds to bold statement colors. | £20-£22 |
★★★★★
|
Illamasqua |
| Swap For |
Lasting Finish Lipstick Rimmel London UK |
Creamy, high-impact color with impressive 8-hour wear. Contains a moisture complex to keep lips comfortable while providing vibrant color at an accessible price. | £4.99-£6.99 |
★★★★☆
|
Rimmel London |
| Original Product | Swap For | Local Alternative | Description | Price Range | Rating | Website |
|---|---|---|---|---|---|---|
Naked Palette Urban Decay USA |
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Signature Eye Palette Victoria Beckham Beauty UK |
Luxurious eyeshadow palette with buttery textures and exquisite color payoff. Features a carefully curated selection of complementary shades with matte and shimmer finishes. | £50-£56 |
★★★★★
|
Victoria Beckham Beauty |
| Swap For |
i-Divine Eyeshadow Palette Sleek MakeUP UK |
Highly pigmented 12-shade palette with a mix of matte and shimmer finishes. Rich color payoff and blendable formula at a remarkably good value for the quality. | £8.99-£12.99 |
★★★★☆
|
Sleek MakeUP |
| Original Product | Swap For | Local Alternative | Description | Price Range | Rating | Website |
|---|---|---|---|---|---|---|
Photo Finish Primer Smashbox USA |
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Smooth & Boost Serum Trinny London UK |
Multitasking primer-serum hybrid that smooths skin texture while providing hydration benefits. Creates the perfect canvas for makeup application with added skincare properties. | £38-£42 |
★★★★★
|
Trinny London |
| Swap For |
Primed & Ready Primer Collection UK |
Lightweight, smoothing primer that extends makeup wear and minimizes the appearance of pores. Oil-free formula suitable for all skin types at a cost-effective price point. | £5.99-£7.99 |
★★★★☆
|
Collection |
| Original Product | Swap For | Local Alternative | Description | Price Range | Rating | Website |
|---|---|---|---|---|---|---|
Translucent Setting Powder Laura Mercier USA |
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Face Powder Refy Beauty UK |
Finely-milled, silky setting powder that creates a flawless, airbrushed finish. Controls shine without emphasizing texture or creating a heavy, cakey effect. | £22-£26 |
★★★★★
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Refy Beauty |
| Swap For |
Luxury Baking Powder Makeup Revolution UK |
Ultra-fine translucent powder that sets makeup beautifully while brightening the complexion. Lightweight formula prevents creasing and offers excellent value for money. | £4-£6 |
★★★★☆
|
Revolution Beauty |
| Original Product | Swap For | Local Alternative | Description | Price Range | Rating | Website |
|---|---|---|---|---|---|---|
Hydrating Facial Cleanser Cerave USA |
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Pro-Collagen Cleansing Balm Elemis UK |
Luxurious cleansing balm that dissolves makeup and impurities while nourishing the skin. Contains a blend of precious oils and waxes for a spa-like cleansing experience. | £44-£49 |
★★★★★
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Elemis |
| Swap For |
Kind to Skin Facial Wash Simple UK |
Gentle, fragrance-free cleanser suitable for sensitive skin. Effectively removes impurities without stripping the skin's natural moisture barrier. Excellent value skincare option. | £3.80-£5.50 |
★★★★☆
|
Simple Skincare |
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