Find Canadian and international cosmetic brands as alternatives to American beauty products. Our guide features Canadian beauty companies, natural skincare brands, and international cosmetics available in Canada that offer quality alternatives for all beauty needs.

Cosmetics

Canadian Alternatives to American Food Companies
Original Product Local Alternative Description Price Range Rating Website
Fenty Beauty Pro Filt'r Foundation
Pro Filt'r Foundation
Fenty Beauty
USA
Swap For BITE Beauty Changemaker Foundation
Changemaker Foundation
BITE Beauty
Toronto, ON
Medium-to-full coverage foundation with a natural finish, formulated without parabens, phthalates, or sulfates. Available in 32 shades. $52-$58 CAD ★★★★★ bitebeauty.ca
Cheekbone Beauty Sustain Foundation
Sustain Foundation
Cheekbone Beauty
St. Catharines, ON
Lightweight, buildable coverage foundation with Indigenous-owned formulations focusing on sustainable ingredients. Vegan and cruelty-free with 20 versatile shades. $32-$38 CAD ★★★★☆ cheekbonebeauty.com
Original Product Local Alternative Description Price Range Rating Website
MAC Cosmetics Matte Lipstick
Matte Lipstick
MAC Cosmetics
USA
Swap For Ilia Beauty Color Block Lipstick
Color Block Lipstick
iliabeauty
Vancouver, BC
Highly pigmented lipstick with natural waxes and organic oils. Delivers rich color while nourishing lips with mango seed butter and jojoba oil. $28-$32 CAD ★★★★★ threeshipsbeauty.com
Evio Beauty Lip Colour
Clean Beauty Lip Colour
Evio Beauty
Toronto, ON
Creamy, hydrating formula with castor oil and vitamin E. Plant-based ingredients provide long-lasting color with a comfortable satin finish. $18-$22 CAD ★★★★☆ eviobeauty.com
Original Product Local Alternative Description Price Range Rating Website
Too Faced Better Than Sex Mascara
Better Than Sex Mascara
Too Faced
USA
Swap For Plume Lash & Brow Enhancing Mascara
Nourishing Mascara
Plume
Calgary, AB
Award-winning volumizing mascara with nourishing botanicals that strengthen lashes while providing dramatic length and volume. Free from harmful chemicals and hormone disruptors. $38-$42 CAD ★★★★★ plumescience.com
Pura Botanicals Lash Envy Mascara
BFB Mascara
Pura Botanicals
Edmonton, AB
Natural mascara that adds length and definition without clumping. Contains Cera Alba and Myrica Pubescens to condition lashes while providing beautiful definition. $24-$28 CAD ★★★★☆ beautyfrombees.ca
Original Product Local Alternative Description Price Range Rating Website
Urban Decay Naked Palette
Naked Palette
Urban Decay
USA
Swap For Clementine Fields Palette
Laid Bare Eye Palette
Clementine Fields
Toronto, ON
Luxurious palette featuring 12 highly-pigmented neutral shades with matte, satin, and shimmer finishes. Made with natural minerals and organic ingredients. $45-$52 CAD ★★★★★ clementinefields.ca
Original Product Local Alternative Description Price Range Rating Website
Drunk Elephant C-Firma Serum
C-Firma Day Serum
Drunk Elephant
USA
Swap For Graydon Fullmoon Serum
Fullmoon Serum
Graydon Skincare
Toronto, ON
Multi-correctional serum with vitamin C, botanical collagen, and blue tansy to brighten, firm, and reduce the appearance of fine lines and dark spots. $87-$92 CAD ★★★★★ graydonskincare.com
Three Ships Beauty Serum
Dew Drops
Three Ships Beauty
Vancouver, BC
Radiance-boosting serum with 10% vitamin C and ferulic acid to brighten skin tone, reduce hyperpigmentation, and protect against environmental damage. $35-$40 CAD ★★★★☆ threeshipsbeauty.com
Original Product Local Alternative Description Price Range Rating Website
Glossier Milky Jelly Cleanser
Milky Jelly Cleanser
Glossier
USA
Swap For Province Apothecary Moisturizing Cleanser
Moisturizing Cleanser
Province Apothecary
Toronto, ON
Gentle, creamy cleanser that removes makeup and impurities without stripping skin's natural oils. Contains avocado oil, raspberry seed oil, and chamomile to nourish and calm skin. $42-$48 CAD ★★★★★ provinceapothecary.com
Wildcraft Balance Cleanser
Balance Cleanser
Wildcraft
Winnipeg, MB
Cream-gel cleanser formulated with witch hazel, rosemary, and geranium to purify skin while maintaining proper moisture levels. Suitable for all skin types. $24-$28 CAD ★★★★☆ wildcraftcare.ca
Original Product Local Alternative Description Price Range Rating Website
Tatcha Water Cream
The Water Cream
Tatcha
USA
Swap For Consonant HydrExtreme
HydrExtreme Cream
Consonant Skincare
Toronto, ON
Award-winning ultra-hydrating moisturizer with patented technology that provides 24-hour hydration. Contains Canadian botanical extracts and olive-derived squalane. $72-$78 CAD ★★★★★ consonantskincare.com
Rocky Mountain Soap Face Cream
Transformative Face Cream
Rocky Mountain Soap
Canmore, AB
Lightweight yet deeply hydrating face cream with hyaluronic acid, evening primrose oil, and pomegranate extract to moisturize and protect skin from environmental stressors. $32-$38 CAD ★★★★☆ rockymountainsoap.com

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