Find European and international cosmetic brands as alternatives to American beauty products. Our guide features European beauty companies, natural skincare brands, and international cosmetics available in Europe that offer quality alternatives for all beauty needs.

Double Wear Foundation

Estée Lauder (USA)

Teint Idole Ultra Wear Foundation

Lancôme (France)

Premium long-lasting foundation that offers similar full coverage with 24-hour wear. Oil-free formula suitable for all skin types with wide shade range.

€40-45

★★★★★

Blur Foundation

Lumene (Finland)

Cost-effective medium-coverage foundation with natural finish. Enriched with Arctic spring water and Nordic ingredients. Excellent value foundation that blurs imperfections.

€16-20

★★★★☆

Great Lash Mascara

Maybelline (USA)

Le Volume De Chanel Mascara

Chanel (France)

Luxury mascara with innovative brush design for dramatic volume. Creates instant volume and length with intense black pigment.

€32-36

★★★★★

Lash Princess False Lash Effect Mascara

Essence (Germany)

Affordable mascara with exceptional volume and length. The conic fiber brush separates lashes while providing dramatic results. Exceptional value for money.

€3-5

★★★★☆

Ruby Woo Lipstick

MAC Cosmetics (USA)

Rouge Pur Couture The Slim Matte Lipstick

Yves Saint Laurent (France)

Luxurious matte lipstick with high-intensity color and long-lasting wear. The square-tipped bullet allows for precise application and sculpting definition.

€35-40

★★★★★

Velvet Passion Matte Lipstick

Kiko Milano (Italy)

Value-priced matte lipstick with comfort-wear formula. Rich pigmentation and smooth application with vitamin E to keep lips soft. Excellent color payoff at an accessible price point.

€10-13

★★★★☆

Dramatically Different Moisturizing Lotion+

Clinique (USA)

Aquasource Gel

Biotherm (France)

Premium hydrating gel moisturizer with Life Plankton™ and mannose. Provides 48-hour continuous hydration with a lightweight, refreshing texture.

€35-40

★★★★★

Soft Refreshingly Soft Moisturizing Cream

Nivea (Germany)

Cost-effective all-purpose moisturizer with vitamin E and jojoba oil. Quickly absorbed and non-greasy formula suitable for face and body. Delivers reliable hydration at an excellent price point.

€5-8

★★★★☆

C-Firma Vitamin C Serum

Drunk Elephant (USA)

Pure Vitamin C10 Serum

La Roche-Posay (France)

Dermatologically-tested vitamin C serum with 10% pure vitamin C, salicylic acid, and neurosensine. Brightens complexion, reduces fine lines, and improves skin texture.

€38-42

★★★★★

Vinoperfect Radiance Serum

Caudalie (France)

Value-priced brightening serum featuring Viniferine, a natural alternative to vitamin C. Corrects dark spots and boosts radiance with olive squalane for hydration. Effective formula at a more accessible price.

€25-30

★★★★☆

Brow Wiz

Anastasia Beverly Hills (USA)

Brow Lift

Charlotte Tilbury (UK)

Premium 3-in-1 eyebrow pencil with fine tip, filling brush, and highlight. Creates defined, structured brows with natural-looking results and long-lasting wear.

€25-30

★★★★★

Eye Brow Designer

Art Deco (Germany)

Cost-effective precision brow pencil with integrated brush. Waterproof formula with plant waxes for natural definition. Delivers professional-looking results at an excellent value.

€8-12

★★★★☆

Translucent Loose Setting Powder

Laura Mercier (USA)

Guerlain (France)

Luxury illuminating powder pearls that create a radiant finish. The iconic formula combines 6 shades to correct, even out and light up the complexion with a subtle shimmer.

€50-60

★★★★★

HD Loose Translucent Powder

Catrice (Germany)

Affordable translucent setting powder with silky-fine texture. Creates a soft-focus effect while controlling shine. High-performance formula at an excellent value price point.

€5-7

★★★★☆